Bundling is a strategy of differentiating a good by packaging it into multiple products for people with different demands.

Question

Quizplus · Accepted Answer

Bundling is a strategy of selling multiple products or services together as a single combined unit, often at a discounted price, rather than selling them separately. This approach does not necessarily differentiate a good but rather offers a value proposition to consumers by providing convenience or a price benefit.

Bundling Is a Strategy of Differentiating a Good by Packaging