A network is influencing consumer behavior in each of these situations EXCEPT with
A) Gretchen, who relies on customer reviews on Amazon.com in choosing a product.
B) Mark, who is more interested in joining a match-making website when the number of members in it rises.
C) Marta, who buys the clothing she likes regardless of what anyone else likes or is wearing.
D) Donald, who enjoys shopping online more after his computer service is upgraded to provide more bandwidth and speed.

Question

Quizplus · Accepted Answer

Marta's decision is independent of network effects or the behavior of others, unlike the scenarios involving Gretchen, Mark, and Donald, which all illustrate how network size or quality can influence consumer behavior.

A Network Is Influencing Consumer Behavior in Each of These