PR professionals create ambassador programs to help ______ audiences and advocacy programs to help ______ audiences share stories and information.
A) external; internal
B) future; current
C) prospective; loyal
D) negative; positive

Question

Quizplus · Accepted Answer

Ambassador programs are designed to engage external audiences, such as customers or fans, to represent and promote the brand, while advocacy programs are aimed at internal audiences, like employees, to encourage them to share positive stories and information about the brand.

PR Professionals Create Ambassador Programs to Help ______ Audiences and Advocacy