In PR measurement, outputs and outcomes are essentially the same things.
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Q24: Why is it important to evaluate the
Q25: You are working with a colleague to
Q26: The challenge of measuring the value of
Q27: Effective evaluation of PR boils down to
Q28: PR efforts may be worthy but they
Q30: If you wanted to determine how many
Q31: Findings from a focus group can be
Q32: The advertising value equivalent (AVE) is no
Q33: Analytics represent an integrated approach to collecting
Q34: Market analytics and people analytics essentially measure
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