An Ad Note is a small sticker that is placed on the front page of the newspaper that can be peeled off without damaging the newspaper
Correct Answer:
Verified
Q20: _ is not among the disadvantages of
Q21: Magazine direct response copy starts with a
Q22: Of all the media available for direct
Q23: Catalogs have become less vital and are
Q24: Direct mail is relatively inexpensive compared to
Q25: Postcards are the most read type of
Q26: ROP advertisements commonly have higher rates in
Q28: Because magazines usually come out periodically -
Q29: Newspapers, unlike magazines, do not present a
Q30: Preprinted inserts run typically in Sunday editions
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