Key advantages of newspapers for direct response advertisers include ________ and relatively fast response.
A)short closing dates
B)longevity
C)selectivity
D)personalization

Question

Quizplus · Accepted Answer

Short closing dates allow advertisers to place ads closer to the publication date, enabling timely responses to current events or trends, which is beneficial for direct response advertising.

Key Advantages of Newspapers for Direct Response Advertisers Include ________