The concept of a lift can be applied to the measurement of almost any medium.
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Q21: Calculating customer value can be done on
Q22: When a customer is retained, it is
Q23: Market penetration is calculated by dividing the
Q24: There is an average or typical "response
Q25: Breaking even on a campaign at least
Q26: A "lift" should provide an increase in
Q28: In creating a direct marketing campaign budget,
Q29: The "allowable margin" is basically the amount
Q30: A good way to increase ROI is
Q31: A more effective market penetration strategy is
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