If you are creating a direct mail campaign, a lift can ______ the mailing quantity needed (via selectivity) and ______ the overall response rate.
A)increase/increase
B)decrease/impair
C)decrease/increase
D)help/help

Question

Quizplus · Accepted Answer

A lift in a direct mail campaign refers to an improvement in targeting the right audience, which can decrease the mailing quantity needed by focusing on more likely respondents and increase the overall response rate by reaching those more interested or in need of the product or service.

If You Are Creating a Direct Mail Campaign, a Lift