An uncontrollable variable in sports marketing is the reputation of the visiting team.
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Q22: The goal of direct marketers is to
Q23: The goal of direct marketing is to
Q24: Mass media expenditures and practices have not
Q25: Inherent to the effectiveness of the direct
Q26: Direct marketing is measurable, with results always
Q27: Sears Roebuck & Company was the first
Q28: The Internet has placed a new perspective
Q29: Microtargeting has proved to be a valuable
Q30: Lack of budget, marketing skills, and senior
Q32: New marketing channels continue to emerge while
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