Organizations that can benefit from the use of a database and direct marketing include which of the following?
A) product and service enterprises
B) nonprofit organizations
C) political action groups
D) all of the above
Correct Answer:
Verified
Q9: _ allows customers to select the media
Q10: Multichannel distribution means:
A)using more than one direct
Q11: The seamless approach to delivering a consistent
Q12: The goal of the direct marketer is
Q13: Which of the following transactions is not
Q15: Marketers are able to target relevant communications
Q16: The single most notable differentiating feature of
Q17: The "historical foundations" of direct marketing are
Q18: Nonprofit organizations use direct marketing primarily in
Q19: According to the text, Victoria's Secret is
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