Which term refers to how individuals use mediated communication to reach large audiences in ways that forge and sustain personal connections?
A) Mediated communication
B) Masspersonal communication
C) Privacy management
D) Relative language

Question

Quizplus · Accepted Answer

Masspersonal communication refers to the phenomenon where individuals use media (social media platforms, blogs, etc.) to communicate messages that have the potential to reach large audiences but are crafted in a way that feels personal and direct to each member of the audience. This approach blends the mass communication's wide reach with the personal touch of interpersonal communication.

Which Term Refers to How Individuals Use Mediated Communication to Reach