What type of research used the techniques of Sigmund Freud to help predict why consumers behaved as they did?
A) Motivational
B) Cognitive
C) Behavioral
D) Prognostic

Question

Quizplus · Accepted Answer

Motivational research uses psychoanalytic techniques, similar to those developed by Sigmund Freud, to understand the underlying motivations and subconscious desires that drive consumer behavior.

What Type of Research Used the Techniques of Sigmund Freud