Which type of research recognizes that consumers are complex, sometimes unpredictable beings and are influenced by a myriad of internal and external factors?
A) Behavioral
B) Motivational
C) Cognitive
D) Dependant

Question

Quizplus · Accepted Answer

Motivational research acknowledges the complexity of consumer behavior by exploring the underlying psychological and emotional factors that drive consumer decisions, recognizing the influence of both internal and external factors.

Which Type of Research Recognizes That Consumers Are Complex, Sometimes