Data are
A) a broad perspective of a consumer's emotions and consumption experience.
B) numbers or other nonnumerical descriptors that are used to define a phenomenon.
C) material that is organized, analyzed, and provides context and order.
D) a useful interpretation of the information that was gathered from the consumer research process.

Question

Quizplus · Accepted Answer

Data refers to raw numbers or descriptors that are used to define or describe a phenomenon, without any analysis or interpretation.

Data Are