Which type of processing occurs when a highly involved consumer pays attention to the information, carefully evaluates it, integrates it with existing knowledge, and develops an attitude based on logical reasoning?
A) Behavioral intention
B) Value-expressive function
C) Attitude adjustment
D) Central route

Question

Quizplus · Accepted Answer

The central route of processing involves careful and thoughtful consideration of the true merits of the information presented, which is typical of highly involved consumers.

Which Type of Processing Occurs When a Highly Involved Consumer