As a researcher is coding data gathered from observing a group, the researcher uses the members' own terms to refer to patterns in talk or texts. This type of coding is known as
A) Open coding
B) In vivo coding
C) Performance coding
D) Etic Coding

Question

Quizplus · Accepted Answer

In vivo coding involves using the participants' own language or terms to code the data, capturing their authentic voice and perspective.

As a Researcher Is Coding Data Gathered from Observing a Group