You have completed conducting a focus group in which participants discussed their responses to new logos that have been submitted to replace the university's current logo. You have notes that you took during the interview and a videotape of the 30-minute focus group. Discuss the steps you will take to analyze the focus group data. Describe what you will pay attention to in order to find patterns in your notes and the video.
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Q13: A focus group moderator should have these
Q14: A focus group moderator should never:
A) Take
Q15: A focus group researcher's audit trail consists
Q16: Focus group and interview studies differ from
Q17: Interpretive analysis of focus group or interview
Q18: Categorizing of interview and focus group data
Q19: When analyzing focus group data, a researcher
Q20: To enhance credibility, a focus group researcher
Q21: The head of the communication department at
Q23: Discuss how you can increase your credibility
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