Madalyn is utilizing four coders on her project examining portrayals of African American women on major television networks. In many instances, Madalyn finds her coders have perceived the data in different ways. With what problem is Madalyn faced?
A)Cohen's kappa
B)low intercoder reliability
C)high intercoder reliability
D)codebook errors

Question

Quizplus · Accepted Answer

Madalyn is faced with low intercoder reliability, which occurs when different coders interpret or code data inconsistently. This issue arises when there is a lack of agreement among coders on how to apply the coding scheme to the data.

Madalyn Is Utilizing Four Coders on Her Project Examining Portrayals