Samantha creates the following scale to measure people's perceptions of the attractiveness of a new website:
$\begin{array}{|c|c|c|c|c|}
\hline \begin{array}{c}
\text { Strongly } \
\text { Disagree }
\end{array} & \text { Disagree } & \text { Neutral } & \text { Agree } & \begin{array}{c}
\text { Strongly } \
\text { Agree }
\end{array} \
\hline 1 & 2 & 3 & 4 & 5 \
\hline
\end{array}$ _____1. I find the website very colorful.
_____2. The website was not aesthetically pleasing.
_____3. I found the website ugly.
_____4. I found the website pleasing to the eye.
What type of variable does her newly designed website attractive scale represent?
A)interval
B)nominal
C)ordinal
D)ratio

Question

Quizplus · Accepted Answer

Samantha's scale is an interval scale because it measures perceptions of attractiveness on a scale with equal intervals between points, but there is no true zero point indicating an absence of the property being measured.

Samantha Creates the Following Scale to Measure People's Perceptions of the Attractiveness