Tika is creating a scale to measure student levels of trust in an instructor. On her scale she asks respondents to rate their level of trust on a linear scale between two endpoints that have opposite meanings (e.g., I do not trust my instructor at all/I trust my instructor completely). What type of scale is Tika creating?
A)a semantic differential
B)a Likert scale
C)a Likert-type scale
D)a parametric scale

Question

Quizplus · Accepted Answer

Tika is creating a semantic differential scale, which is characterized by a linear scale between two endpoints with opposite meanings, allowing respondents to rate their feelings or perceptions along that continuum.

Tika Is Creating a Scale to Measure Student Levels of Trust