Social CRM is an information system that ________.
A) is used by social networks to facilitate interaction between their members and third parties
B) helps companies improve intra-departmental communication
C) is used by social networks to gain feedback on how to improve the user experience
D) helps companies collect customer data from social media and share it among their customer-facing processes

Question

Quizplus · Accepted Answer

Social CRM helps companies collect customer data from social media and share it among their customer-facing processes, including marketing, sales, and customer service. It allows companies to identify customer behavior patterns and improve their customer engagement strategies.  Options A, B, and C do not fully capture the purpose and functionality of Social CRM.

Social CRM Is an Information System That ________