Which of the following is an example of a strategic sales and marketing process?
A) evaluating promotional discounts
B) awarding a refund
C) contacting customers about promotional offers
D) launching a new product

Question

Quizplus · Accepted Answer

Launching a new product involves developing a strategic plan that includes identifying the target market, competitive analysis, determining pricing, and creating a marketing strategy. This is an example of a strategic sales and marketing process. Evaluating promotional discounts and awarding refunds are tactical processes within a marketing strategy, and contacting customers about promotional offers is a part of executing a marketing plan.

Which of the Following Is an Example of a Strategic