Global marketers know that buyers hold distinct attitudes and beliefs about brands or products from different countries. These country-of-origin perceptions do not affect consumer decision making directly or indirectly.

Question

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Country-of-origin perceptions can affect consumer decision making both directly and indirectly. For example, consumers may have a preference for certain products or brands from a particular country or may associate certain attributes with products from a specific country. These perceptions can influence their purchasing decisions directly or indirectly through the impact on their attitudes and beliefs towards the product. Therefore, it is important for global marketers to understand and manage country-of-origin perceptions to effectively reach and appeal to their target audience.

Global Marketers Know That Buyers Hold Distinct Attitudes and Beliefs