Companies can run the same marketing communications programs as used in the home market or change them for each local market, a process called
A) communication adaptation.
B) product communications.
C) marketing communications.
D) dual adaptation.
E) brand communications.

Question

Quizplus · Accepted Answer

The process of changing marketing communication programs for each local market is called communication adaptation. The other options are not related to this process.

Companies Can Run the Same Marketing Communications Programs as Used