Disadvantages to global marketing include differences in consumer needs, wants, and usage patterns for products; difference in consumer response to marketing-mix elements; differences in brand and product development and the competitive environment; and
A) differences in marketing institutions.
B) differences in product performance.
C) differences in management's reaction to the marketplace.
D) differences in currency.
E) differences in language and consumer expectations.

Question

Quizplus · Accepted Answer

Differences in marketing institutions can pose challenges in global marketing as they affect distribution, promotion, and other marketing activities across different regions.

Disadvantages to Global Marketing Include Differences in Consumer Needs, Wants