Amway expanded from the U.S. into Canada in the 1950s and into Australia in 1971. Amway India was established in 1998. Amway is an example of which type of entry strategy?
A) sprinkler approach
B) born global strategy
C) waterfall approach
D) triad market strategy
E) first mover strategy

Question

Quizplus · Accepted Answer

The waterfall approach describes a sequential entry into international markets, similar to Amway's gradual expansion from the U.S. to Canada, then Australia, and much later to India. This strategy involves entering one market at a time, often ensuring stability and success in one region before moving to the next.

Amway Expanded from the U