The innovation diffusion process has been defined by Rogers as "the spread of a new idea from its source of invention or creation to its ultimate users or adopters." The consumer-adoption process is the ________ steps through which an individual passes from first hearing about an innovation to final adoption.
A) mental
B) evaluation
C) critical path
D) management
E) physical

Question

Quizplus · Accepted Answer

The consumer-adoption process involves mental steps, as it describes the psychological process an individual goes through from first learning about an innovation to finally adopting it. This process includes stages such as awareness, interest, evaluation, trial, and adoption, all of which are mental or cognitive steps rather than physical, evaluative, critical path, or management steps.

The Innovation Diffusion Process Has Been Defined by Rogers as "The