You have been asked to participate in an idea generating session. The moderator gives you the following directions: "List the attributes of the object in front of you (a cup), now modify each attribute, by replacing each attribute with another." You are participating in what kind of creativity techniques.
A) morphological analysis
B) reverse assumption analysis
C) attribute listing
D) mind mapping
E) forced relationships

Question

Quizplus · Accepted Answer

The activity described is attribute listing, as the moderator is asking for a list of attributes of the cup and then modifying each one. Morphological analysis involves breaking down an object or problem into its various components and then recombining them in new ways. Reverse assumption analysis involves challenging assumptions about a problem or situation. Mind mapping involves visually organizing ideas and information. Forced relationships involve making connections between seemingly unrelated objects or concepts.

You Have Been Asked to Participate in an Idea Generating