Company ________ and intermediaries are a particular good source of ideas. These groups have firsthand exposure to customers and area often the first to learn about competitive developments.
A) competitors
B) marketing departments
C) customers
D) top management
E) sales representatives

Question

Quizplus · Accepted Answer

Sales representatives have direct contact with customers and competition, thus making them a great source of ideas for the company.

Company ________ and Intermediaries Are a Particular Good Source of Ideas