New product ideas can come from interacting with various groups and from using
A) marketing resources.
B) groups.
C) creativity-generating techniques.
D) test subjects.
E) financial resources.
Correct Answer:
Verified
Q20: _ can be a good source of
Q21: Employees can be a source of ideas
Q22: Many companies assign responsibility for new-product ideas
Q23: Once a company has carefully segmented the
Q24: Ansell Healthcare, Hydro Quebec, and other companies
Q26: One-on-one interviews and _ discussions can explore
Q27: Two factors that contribute to a successful
Q28: Technical companies can learn a great deal
Q29: To bring new products to market, some
Q30: The number-one success factor to new product
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