The new-product development process starts with the search for
A) overseas products.
B) products that can be improved upon.
C) new concepts.
D) ideas.
E) strategy.

Name: The new-product development process starts with the search for A) overseas products. B) products that can be improved upon. C) new concepts. D) ideas. E) strategy.
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Question

Quizplus · Accepted Answer

The new-product development process starts with the search for ideas. Without initial ideas, there can be no concept development, product design, or testing.

The New-Product Development Process Starts with the Search for