The three most often identified sources of credibility are expertise, trustworthiness, and likeability.
Correct Answer:
Verified
Q87: From the perspective of building brand equity,
Q88: Formulating the communications to achieve the desired
Q89: Attention-getting tactics are often too effective and
Q90: Every brand contact delivers an impression that
Q91: Marketing communications are the means by which
Q93: An informational appeal elaborates on product or
Q94: In the macromodel of communication, noise does
Q95: There are eight steps in developing an
Q96: The starting point in planning marketing communications
Q132: The principle of congruity implies that communicators
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents