The "learn-do-feel" model of consumer response models is relevant when the audience has low involvement and perceives little differentiation within the product category.

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The "learn-do-feel" model is most relevant when the audience has low involvement and perceives little differentiation within the product category, as it focuses on the cognitive (learn) and behavioral (do) aspects of the consumer response before addressing the affective (feel) component. In contrast, when there is high involvement or significant differentiation within the category, other models such as the elaboration likelihood model or the brand equity model may be more appropriate.

The "Learn-Do-Feel" Model of Consumer Response Models Is Relevant When