Each channel alternative needs to be evaluated against economic, control, and power criteria.
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Q96: All channel functions need not be performed
Q97: A hybrid channel is one in which
Q98: Agents are those intermediaries that negotiate contracts
Q99: A zero-level channel consists of a manufacturer
Q100: The backword flow channels are not important
Q102: One of the major causes of channel
Q103: There can be channel conflict, excessive cost,
Q104: Each channel member muct be treated with
Q105: Intensive distribution consists of the manufacturer placing
Q106: More sophisticated companies try to forge a
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