There are ways that brand leaders can respond to competitors' price declines. Which of the following strategies involves spending money to improve perceived quality.
A) Increase price and improve quality.
B) Reduce your price.
C) Maintain your price.
D) Further differentiate the product or service.
E) Launch a low-price fighter line.

Question

Quizplus · Accepted Answer

Further differentiating the product or service involves spending money to enhance its perceived quality, setting it apart from competitors.

There Are Ways That Brand Leaders Can Respond to Competitors