Your Competitor Has Reduced Prices on His Entire Line of Products

Your competitor has reduced prices on his entire line of products. You can interpret these price cuts by assuming that your competitor is trying to gain market share, that the competitor is doing poorly and wants to increase revenue quickly, and that

A) the competitor is matching your price change.
B) the competitor wishes to end price/promotion wars.
C) the competitor wants you to reduce your prices below his.
D) the competitor wants the whole industry to reduce prices.
E) price is no longer a competitive advantage.