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Pricing Methods Narrow the Range from Which the Company Selects

Question 56

Multiple Choice

Pricing methods narrow the range from which the company selects its final price. In selecting that price, the company must consider additional factors, including the impact of other marketing activities, company pricing policies, gain-and-risk-sharing pricing, and the impact of price on


A) channel partners.
B) channels of distribution.
C) product quality.
D) marketing activities.
E) other parties.

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