Which of the following is a factor that leads to less price sensitivity?
A) Buyers can easily compare the cost of substitutes.
B) The expenditure is a larger part of the buyer's total income.
C) Buyers are less aware of substitutes.
D) Buyers can store the product.
E) The product is less distinctive.

Question

Quizplus · Accepted Answer

Buyers are less likely to be sensitive to price changes if they are not aware of substitute products, as they may not know of cheaper alternatives. This lack of awareness can lead to less price sensitivity because the buyer may perceive the product as unique or irreplaceable.

Which of the Following Is a Factor That Leads to Less