In market-penetration pricing, the company's objective in pricing is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits.
A) maximize their market share
B) minimize their market share
C) block competitive launches
D) survive
E) maximize volume

Question

Quizplus · Accepted Answer

In market-penetration pricing, the objective is to maximize market share by setting a low initial price to attract a large number of customers and gain a significant market presence.

In Market-Penetration Pricing, the Company's Objective in Pricing Is to ________