________ refer(s) to logos, symbols, characters, and slogans that service providers use in order to make the service and its key benefits more tangible.
A) Brand engagement
B) Brand orientation
C) Brand loyalty
D) Brand elements
E) Brand equity

Question

Quizplus · Accepted Answer

Brand elements refer to logos, symbols, characters, and slogans that service providers use to make the service and its benefits more tangible. Brand engagement and brand loyalty refer to consumer behavior and attitudes towards a brand, brand orientation refers to a company's focus on branding efforts, and brand equity refers to the overall value of a particular brand.

________ Refer(s) to Logos, Symbols, Characters, and Slogans That Service