Guarantees' greatest contribution to a product's success is that they decrease the buyer's perceived risk in the purchase of the product.

Question

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Guarantees provide buyers with assurance that they will receive some kind of compensation or benefit if the product does not meet their expectations or requirements. This reduces the perceived risk associated with the purchase and increases the buyer's confidence in the product. As a result, guarantees can increase sales and contribute to the success of a product.

Guarantees' Greatest Contribution to a Product's Success Is That They