Companies in the "middle market" should not attempt to stretch their line in both directions.

Question

Quizplus · Accepted Answer

Middle market companies can benefit from stretching their line in both directions to cater to a wider range of customers, potentially increasing their market share and profitability. This strategy allows them to offer products or services at both lower and higher ends of the market, appealing to budget-conscious consumers as well as those seeking premium options.

Companies in the "Middle Market" Should Not Attempt to Stretch