Guarantees are most effective in two situations. The first is when the company or products are not well known and the second is when the product's quality is ________ to competition.
A) superior
B) equivalent
C) different
D) not known
E) inferior

Question

Quizplus · Accepted Answer

Guarantees are most effective when the product's quality is superior to competition, as it gives customers confidence that they are making a smart investment in a high-quality product. Guarantees are also effective when the company or product is not well known, as it can help build trust with the customer and encourage them to take a chance on a lesser-known brand. Therefore, option A is the best choice as it covers the first situation and describes the ideal scenario for guarantees to be effective.

Guarantees Are Most Effective in Two Situations