As a market follower strategy, the ________ copies some things from the leader but maintains differentiation in terms of packaging, advertising, pricing, or location. This strategy is tolerated by the market leader as long as the follower's aggressiveness does not mount.
A) adapter
B) innovator
C) imitator
D) counterfeiter
E) cloner

Question

Quizplus · Accepted Answer

The imitator strategy involves copying some aspects of the market leader but still maintaining differentiation in certain areas. This is tolerated by the market leader as long as the follower's aggressiveness does not exceed acceptable levels. Adapters typically modify products to suit local needs or regulations, innovators create new products or markets, counterfeits produce exact copies of products with the intention to deceive, and cloners create identical products without differentiation.

As a Market Follower Strategy, the ________ Copies Some Things