A market challenger strategist must carefully consider all attack options before moving forwards. If the strategist chooses the ________ approach, selective price cuts, intense promotional blitzes, and occasional legal action will probably be commonplace in the strategic design.
A) frontal attack
B) encirclement attack
C) flank attack
D) guerilla attack
E) bypass attack

Question

Quizplus · Accepted Answer

The guerilla attack strategy involves small, intermittent actions like selective price cuts, intense promotional efforts, and occasional legal actions to challenge the competitor, rather than direct or large-scale approaches. This strategy is characterized by its flexibility and surprise elements, making it distinct from the more direct and broad strategies like frontal, encirclement, or flank attacks.

A Market Challenger Strategist Must Carefully Consider All Attack Options