A marketing manager of a market challenger-type organization has decided to "leapfrog" competition by moving into cutting-edge technologies. This indirect approach to attacking competition can be characterized as being what is called the
A) guerrilla warfare.
B) frontal attack.
C) bypass attack.
D) flank attack.
E) encirclement attack.

Question

Quizplus · Accepted Answer

The marketing manager's decision to move into cutting-edge technologies is an example of a bypass attack. A bypass attack is an indirect approach where a company circumvents its competitors by introducing a new product or technology. In this case, the company is not directly confronting its competitors but rather "leapfrogging" them with a new technology. This approach can be effective in gaining a competitive advantage and attracting customers who are interested in the latest innovations.

A Marketing Manager of a Market Challenger-Type Organization Has Decided