Which of the following marketing strategies requires either identifying additional opportunities to use the brand in the same basic way or identifying completely new and different ways to use the brand?
A) increasing the amount of consumption
B) increasing the level of consumption
C) increasing frequency of consumption
D) increase the impulsiveness of consumption
E) increasing product innovation

Question

Quizplus · Accepted Answer

Increasing frequency of consumption involves finding more occasions or new ways for consumers to use the brand, thereby encouraging them to use it more often.

Which of the Following Marketing Strategies Requires Either Identifying Additional