Which of the following deliverability criteria asks a question such as "Is the positioning preemptive, defensible, and difficult to attack?" when determining a POD (point-of-difference)?
A) communicability
B) feasibility
C) sustainability
D) value orientation
E) knowledgeable

Question

Quizplus · Accepted Answer

Sustainability in the context of POD (point-of-difference) refers to whether the positioning is durable over time, including being preemptive, defensible, and difficult for competitors to attack. This ensures that the advantage can be maintained against competitive pressures.

Which of the Following Deliverability Criteria Asks a Question Such