As part of the strategic brand management process, each company and offering must represent the ________ in the mind of the target market.
A) ad
B) cell
C) promotion
D) organizational concept
E) right kinds of things

Question

Quizplus · Accepted Answer

The strategic brand management process aims to create a strong, positive perception of the brand in the minds of the target market, which means representing the right kinds of things that resonate with them.

As Part of the Strategic Brand Management Process, Each Company