A classic case of a company using a slogan to build brand equity is that of "RONA-the Canadian how-to people."

Question

Quizplus · Accepted Answer

RONA has long used the slogan "the Canadian how-to people" to promote their brand and highlight their expertise in home improvement and construction. This has helped to build brand equity over time as consumers associate the RONA brand with knowledgeable staff and a wide range of DIY products and services.

A Classic Case of a Company Using a Slogan to Build